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COVID TO PROFIT
There is doubt that COVID has hit businesses very hard, your small business has likely been hit harder than big organizations. To make matters worse you may not even have the means to hire a consultant to help you make sense of it all and devise a way forward. I hope this write up will help in some way in that direction. The Covid to Profit plan is the same process big organizations will go through in analysing their business and planning for the future, theirs would just be more elaborate. Internal Analysis First, you must look inwards, look at your financial performance, your operational performance etc, they will tell you how you have performed as a business, they will also reveal gaps, wastages etc. You should also carry out a SWOT analysis for the business, for those that are solopreneurs, this would essentially be a personal SWOT, again try to gain a better understanding from this exercise. You may also want to do Business Mo...
Sales or Marketing -The What and How. An interview with Mrs Hannah Oyebanjo
What is the difference between sales and marketing? Which should come first sales or marketing? Where are the customers? I asked Mrs Hannah Oyebanjo a seasoned expert in this field, read her answers below. Q1: Please introduce yourself to us. My name is Hannah Oyebanjo (MCIM, FISMN). I am the CEO Nigeria, the Republicom Group, an Integrated Marketing Solutions group and also the Managing Director at Redwood Consulting; a marketing outfit based out of Lagos, Nigeria I have varied experience for close to three decades in Leadership, Product Management, Sales, Marketing Communications, Research & Insight, Growth Strategies as well as Commercial Team Talent Development I earned a BSc with Honors in Chemistry, an MBA in Marketing, Management Programs both at Pan African University and at the University of Cape Town. I am a member of many professional organizations and have trained in many countries have worked for some multinational companies. ...
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