How to carry out a market development with Bayo Omojola Ex MD of Mr Biggs

Comments

  1. Thank you sir for this eye opening interview.


    I would like to know what to do (how to still sell same product and same size) where existing competitors have lower selling price than I bearing in mind that my cost of production would not permit me to have such low price.

    ReplyDelete
    Replies
    1. Depending on the type of product, which was not specified, the producer may have to add some non monetary value to the product offering, or link up with a complimentary product as a joint offer. If the product is as good or better than the competition, once consumers use it, it will begin to have it's own loyal customers.

      Delete

Post a Comment

Popular posts from this blog

CROSSROADS CHAPTER ONE OF ON YOUR MARKS