Sales or Marketing -The What and How. An interview with Mrs Hannah Oyebanjo
What is the difference between sales and marketing? Which should come first sales or marketing? Where are the customers? I asked Mrs Hannah Oyebanjo a seasoned expert in this field, read her answers below. Q1: Please introduce yourself to us. My name is Hannah Oyebanjo (MCIM, FISMN). I am the CEO Nigeria, the Republicom Group, an Integrated Marketing Solutions group and also the Managing Director at Redwood Consulting; a marketing outfit based out of Lagos, Nigeria I have varied experience for close to three decades in Leadership, Product Management, Sales, Marketing Communications, Research & Insight, Growth Strategies as well as Commercial Team Talent Development I earned a BSc with Honors in Chemistry, an MBA in Marketing, Management Programs both at Pan African University and at the University of Cape Town. I am a member of many professional organizations and have trained in many countries have worked for some multinational companies. ...
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ReplyDeleteThank you sir for this eye opening interview.
ReplyDeleteI would like to know what to do (how to still sell same product and same size) where existing competitors have lower selling price than I bearing in mind that my cost of production would not permit me to have such low price.
Depending on the type of product, which was not specified, the producer may have to add some non monetary value to the product offering, or link up with a complimentary product as a joint offer. If the product is as good or better than the competition, once consumers use it, it will begin to have it's own loyal customers.
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